Social Listening Tools Built for Football
Stop scrolling through thousands of posts hoping to find what fans really think. Fan Narrative listens to millions of fan conversations across every platform and delivers the talking points, narratives, and reactions you need, so you can create content that resonates.
Book A Call TodayThe Problem With Manual Research
Hours Lost to Scrolling
Podcasters spend 1–2+ hours per episode trawling Twitter, Reddit, and YouTube for fan reactions. That's production time you'll never get back.
Algorithms Lie
Social media surfaces extreme opinions, not representative ones. What's trending isn't what most fans think. It's what gets the most engagement.
Platform Blindspots
Twitter shows one mood, Reddit another, YouTube comments a third. Checking one platform gives you a fragment, not the full picture.
Deadline Pressure
Sports journalists face tight deadlines. Matches conclude late, and next-day publications require rapid research. There's no time for thorough manual social media trawling.
Enterprise Tools Cost £15,000+/yr
Brandwatch, Meltwater, and Sprinklr offer social listening but command £15,000–50,000+ annually, require significant customisation, and target marketing teams, not content creators.
"Can't I Just Ask ChatGPT?"
40% of LLM citations come from Reddit alone (Semrush, 2025). AI chatbots are biased toward one platform, aren't real-time, can't filter rival fans from real ones, and don't know who won last night, who the manager is this week, or what formation was played. They aggregate. We analyse.
What You Get
Ready-Made Talking Points
Not raw data. We deliver the topics fans care about most, ranked by intensity and volume. Walk into your studio with a script, not a search bar.
Fan Narratives Forming in Real Time
We surface the stories building across fanbases. "Fans turning on the manager." "New signing honeymoon is over." See the narrative before it becomes a headline.
Every Conversation, One Report
Reddit, YouTube, Twitter/X, Instagram, Discord, BlueSky, and forums. One report covering every conversation so you never miss what fans are saying.
28 Emotions, Not Just Positive/Negative
Our AI understands football language. "He had a shocker" is negative. "What a banger" is positive. 28 emotion categories trained specifically on football fan discourse.
Real Fans, Not Rival Trolls
We profile users anonymously to separate genuine supporters from rival fans and bots. Want both perspectives? We break down sentiment by fanbase.
Sentiment Tagged to Every Topic
Fans might love the players but hate the owner. We tag every emotion to the right topic (tactics, transfers, manager, ownership) so you get nuanced, actionable insights.
Hours of research, delivered in minutes.
Frequently Asked Questions
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Sentiment Analysis Tool
Go beyond positive and negative. 28 emotion categories capture the full spectrum of what football fans feel.
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Understand what fans really want without surveys. Passive social listening captures the voices that matter.
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